Comprehensive online marketing planning is based on research and analysis of your goals, competition, target group and market opportunities.
With this knowledge, the trinity of targeting, messaging and measuring success can be established.
The result is a created online marketing strategy that has direction, structure and measurement criteria to assess success and determine profitability.
The moment we become partners and collaborators, we start creating a digital strategy that is unique and developed just for you. In order to create a strategy, we must look and analyze everything that you have done so far.
If you have a website and a blog, open accounts on social networks, we have to do a complete analysis of what was done and determine what effects it all had on your business. If your site is not working well for any reason, it is necessary to identify the possible reasons for this. Our team is able to analyze technical problems, to point out a problem in the content or design of the site. When we do the initial review of the site, we always keep in mind that the goal of every site is not only to present, but also to sell a product. That’s for our number one goal.
When we do a site review, it has a certain structure that we navigate. Finally, we market the information obtained in a proactive way, offering you precise explanations on how to solve the problem.
ContentPrima offers different types of review processes that can be used individually or as part of a broader service package.
We do reviews and recommendations related to:
- User experience
- Accessibility
- Website analytics
- The content
- SEO and PPC
- Conversion methods
- Email marketing
After the initial analysis, together with you we determine which audience you want to address. What is your target group? During this procedure we do not engage in guesswork. These are important business decisions and we conduct extensive analysis and research.
The starting point for success is a solid understanding of your customers. In order to implement this, we have invested in a research methodology with which we approach your potential clients and motivate them to provide much-needed data in order to conduct the necessary analyses.
If necessary, we have the capacity to conduct online and offline surveys, interviews and focus group research, as well as telephone interviews. The obtained data helps us to organize the entire project and direct the campaigns in the right way.
When we come to the data, combining the statistically obtained results with the information obtained from the participants has proven to be very valuable. This combination of quantitative and qualitative data usually gives us an answer to the question “Why?”
After analyzing the obtained data, we start planning a unique strategy for your company that will jointly lead us to future success.
It is important to emphasize that all our campaigns are measurable, i.e. to directly see the results produced by them.
Creating a joint online campaign that will set you apart from the competition requires an understanding of how different internet marketing channels interact and support each other. Developing a digital strategy requires identifying your target audience and identifying where that audience can be found.
After we implement the campaign, the metrics will confirm to what extent we were right.
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