When you search on Google, Yahoo or Bing, you type keywords into the search box.

The search engine throws you the results.

If your site is well optimized for the given keywords, the link to it will appear among the first search results.

If this is not the case, it will appear on a subsequent page of search results.

Research has shown that most people click on the first three search results most often.

If you are not among them, you will not receive visits to the site.

Optimizing a site for search engines means taking certain steps to make the site appear at the top of the results.

The more keywords that are relevant to your business site appear in the first results, the more visits you will have and the better chance you have of selling a service or product.