Web design and copywriting

 

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What is the role of the site?

A website is the center of your online presence. It is an office, a sales area, a showroom and a seller.

No matter how much effort you put into the appearance and functionality of your physical locations and invest in the education of your sales staff, you must devote at least the same amount of effort to your digital representative, because in most cases he is the first detailed contact potential clients have with your brand.
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Visitors

 

Simple and tailored to the audience

Although the adjectives “plain” and “simple” can carry a bad connotation, you must make an effort to make your site look just like that, plain and simple.

The questions that must be answered to visitors in the first ten seconds after they arrive at the site are as follows:
 
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  • What do we offer and to whom? (clear and legible: “we offer a service intended for young mothers”)
  • What part of life is simpler and better with what we offer? (“the kids won’t wake up during the night and you’ll finally be able to get some sleep”)
  • What should visitors do next? (a clear call to the desired action is the most often neglected segment of the offer: “Call free 0800-XXX-XXX for more details, for a special offer, for a 20% discount until the end of the month, for a savings of 2,000.00 dinars on the first purchase”)

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Usable and informative

The site is here to get visitors to their destination, as quickly as possible… immediately… now. The goal is common to both you and them, contact and purchase.

They are not there to admire all your photos and read about the history of the company. They are more interested in their friends’ pictures on Facebook. Either you will be the one who solves their problem before they go back to the first funny video on YouTube, or it will be your competitors.
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To you

 

Quickly upgradable and changeable

The time when only web developers could change and add content to the site is fortunately behind us.

With modern content management platforms (CMS) like WordPress, Joomla or Drupal, creating new pages, writing blogs and changing outdated content have become tasks that can be carried out even without a degree in Electrical Engineering.
 

Measurability of marketing effects

Google Analytics is one of the most advanced solutions for monitoring and analyzing website visits. From the moment the visitor enters the site, only some of the parameters we can monitor are:
 
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  • Where did he come from? ( browser , social networks , email )
  • What page did he open after that?
  • How long did he stay?
  • What page did it come from?

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Analysis of the average behavior of all visitors gives us insight into the strengths and weaknesses of certain pages on the site, and a reason to improve the experience for users by changing or adding content, instructions, prices, video materials.

Analytics is not there to write down the number of visits at the end of each month and look in amazement at the negative percentage ( -24.6% ) compared to the previous month. Identifying weaknesses and improving them are the main reasons for measuring your site’s performance.
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Web design

A simple, easy-to-use and easy-to-use website speaks louder than a 1940s street newspaper vendor

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Site optimization

If your site is visited only by those who type your company name into the search, you are not reaching clients who have not heard of you.

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The social network

Over 3 million users of social networks in Serbia. The ideal place to connect with potential clients.

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Email marketing

Make your customers feel special and respected. Share with them first what you haven’t published anywhere yet.

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