Advertising on search engines
Search engine advertising is the most direct way of paid advertising. With this type of advertising, your business gets the opportunity to bid on keywords or phrases and with the right strategy to beat the competition. The point is to choose keywords for which your page will appear as a prominent result in the search engines (and especially the Google search engine). Those keywords should lead to a specific result such as a sale.
For example. if you pay per click for the keywords “dentist Vračar”, your site will be visited by people who are currently looking for dentist services in Vračar. These keywords are, if you are a dental office operating in Vračar, much better than “dentist Belgrade” because Belgrade also includes Voždovac and Rakovica, and it is unlikely that someone who lives far from your office will come to the other side of the city.
It is also important that the click for keywords is as cheap as possible, but not at the cost of choosing keywords that are less relevant to your business as in the example above.
Our task is to select the most favorable keywords for you, which will provide the best return on investment.
Display Advertising
Display advertising or graphic advertising represents the appearance of a graphic display with your advertisement on other web pages in addition to content, in instant messaging applications, emails, etc. This type of ad is often called a banner ad. They are usually created in several standard sizes and may include text, a logo, images or some interactive content.
Content.Prima uses search engines like Google, ad networks and communities in your niche to promote your ads.
In this way, we enable you to inform only potential clients or consumers about your business. So far, we have helped a large number of businesses to adequately use display advertising and achieve excellent results.
Advertising on social networks
Social media advertising isn’t just for the big players. All brands can increase their customer base, brand awareness and sales using this type of promotion.
Contentprima is at your service in the area of targeting, content creation and cost-effective promotions on all social networks where promotion is possible in our country.
Retargeting
Retargeting means that your ads are shown to people who have already visited your site and have not yet decided to try and use your product or service. Regardless of how a visitor first came to your site, retargeting serves to constantly remind these visitors of your brand, products and services. There is retargeting for social networks, search engines, Google’s network of partner advertisers.
Visitors to whom your ad is retargeted have the impression that your ad “appears absolutely everywhere” and get an impression of the popularity of your band.
